Delivery company Deliveroo is working with Missing People, a charity dedicated to helping reunite families.
The organisation is launching its biggest ever campaign this December. The Ride to Find campaign will see delivery drivers carrying mobile billboards around some of the UK’s biggest cities.
500 drivers will be taking part across London, Manchester, Birmingham and Bristol. The Missing People posters will be showcased on Deliveroo backpacks, with the hope that more people are able to provide information on the search for a host of missing people.
According to the charity, 80 per cent of reported missing person cases see that person found within 24 hours. But once they have been missing for longer than one week, the chances of finding them reduces significantly.
Deliveroo is also launching an in-app fundraising campaign to allow its customers to donate to Missing People directly. It is also encouraging its entire network of drivers, who number over 15,000, to sign up for Child Rescue Alerts from the charity. These inform people when a child in their area is considered to be at immediate risk of harm.
Chief executive at Missing People Jo Youle commented: “Deliveroo will help us reunite missing people with their families this December and will be able to reach people and places Missing People cannot reach.”
As well as getting support from organisations like Missing People, those who are searching for a loved one may want to enlist the help of a private detective in London to follow up on leads.
The UK’s capital in particular has a problem with missing people, with the BBC revealing last month that the number of people reported missing in London each year has increased by 72 per cent in the past decade.